How to create HTML newsletters with images

A newsletter is an email you send to a list of people who have agreed to receive communications from you. It can share news, explain a service, announce an event or maintain customer relationships. With a visual editor, you do not have to design every email from scratch.

How to create a newsletter step by step

Define your goal. Decide what to communicate and what you want the reader to do after opening your email.
Choose a template. Keep the design simple: branded header, clear title, concise content and one primary button.
Write a clear subject line. Avoid promises that the message does not explain. The subject should summarize a real benefit of opening it.
Add optimized images. Include alternative text and make sure the message is understandable even when images are blocked.
Check the mobile version. Most newsletters are read on small screens; check buttons, margins and text size.
Select the recipients. Use contacts who have given consent and exclude people who unsubscribed.
Send a test. Check links, spelling and visual appearance before sending to your entire list.

What you can create with MailEditor Flow

With MailEditor Flow, you can start from a template, change content blocks, organize contacts, save campaigns and review the history of sends and opens. Access to the editor depends on your account and subscribed plan.

Best practices: always include your sender identity, an unsubscribe option and content relevant to the people who subscribed.

Tips for designing emails that are easy to read

One main message

A newsletter usually works best when all its content supports one clear idea. If you have several subjects, prioritize the most important and use short sections.

Text hierarchy

Use a visible headline, subheadings to break up sections and short paragraphs. Avoid dense blocks of text, particularly for mobile readers.

Clear links and buttons

A button labeled “View plans” describes its destination better than one saying only “Click here.” Make sure each link leads to the right, secure address.

How many contacts can I manage?

MailEditor Flow has contact tiers from 500 to 75,000, at monthly prices between €5 and €300. The limits refer to the number of managed contacts, not guaranteed arrival in recipients' inboxes.

View the ten available plans to choose the one that fits your list size.

MailEditor Flow PRO Plan: advanced editor for €70/month

With the PRO Plan, you can design more visual HTML newsletters using images, colors, links and formatted text. It includes up to 15,000 contacts, SMTP sending and campaign tracking. You can also prepare content for manual sharing via WhatsApp, Telegram and SMS, without automated bulk messaging on those channels.

See the features and subscription of the €70/month PRO Plan →